Dating Apps and Social Distancing
Online dating applications have been positioned as the most effective response to the current social distancing measures, considerably increasing both the supply of the sector and the demand of the users.


Intimate spaces
Since social interactions are limited exclusively to virtual space, In today’s intimate spaces, technology plays a fundamental role in our current intimate spaces. This type of experiences, consequently brings the rationalization of the desire, that is no longer determined by the unconscious, but by a conscious choice based on previously calculated parameters that precede in time and relevance one’s own feelings.
Our goal
Off Love aims to offer a reflection on the standardized and repetitive model proposed by the digital market where emotions are exposed to public manipulation, limiting and fragmenting our capacity for emotional closeness.

Do you want to know what dating apps hide?
Romantic Consumerism
The search for romantic love through online dating applications is currently an important consumer vector in the digital market.
The communication and interaction parameters used in virtual emotional relationships respond to hierarchical structures typical of marketing where each click made by the user creates a financial incentive that perpetuates a system of sentimental superficiality.
Standardized Behaviour
Algorithms determine the interest of the users depending on their choices and their online behaviour. These predictions are made through the use of cookies as part of a browser tracking scheme that recreates detailed information about ourselves. The information is based on an enormous amount of data that we provide through the use of our phones. This decision-making process does not require any human participation.
18% of accounts are hacked for illegitimate purposes such as identity and data theft
25% of users are personally harassed or intimidated
40% of users receive messages or images with explicit sexual content that they did not ask for
50% of the profiles are configured as fake accounts to scam other users
72% of users lie about themselves to appear more attractive
